With new investors and capital on board, Babyshop look to rapid global expansion
Net Departo Toshi AB has acquired 12,5% of the shares in Babyshop.com and is adding more capital to accelerate their already fast growth. With the new funding, Babyshop.com are looking to aggressively expand into new markets outside Sweden.
We’ve written about Babyshop before, and it definitely looks to be, along with Fyndiq, one of the next Swedish e-commerce success stories. The company was founded in 2006 and is aiming for a revenue of over 100 MSEK this year. Babyshop took their first steps into physical retail during 2013 and according to the team, it’s been a positive experience so far.
We are excited to have Net Departo on as a new investor. They have an expertise in e-commerce, logistics and good experience in building companies. They, together with Verdane Capital Advisors will help us get closer to achieving our vision of becoming the category leader within baby clothes and products in Europe, says Magnus Fredin, CEO at Babyshop.com
Babyshop.com has shown a long and steady growth since it’s start in 2006. This track record, together with the recent results from Babyshop’s launches in new markets, makes this a very attractive investment case, but the main reason for investing in Babyshop.com is the strong management team that we have known and followed for the last 5 years. We believe Magnus, Linn and Marcus are just getting started, says Anders Andersen, MD at Net Departo.
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