Swedish social commerce platform APPRL launches collaboration with The Weinstein Company and Project Runway
With the start of the new season of Project Runway All Stars, fans of the show can buy the contestants’ favorite items using APPRL.
APPRL offers a range of easy-to-use tools for bloggers, site owners and online stores that connect inspirational content with products. For example, a digital publisher can create a virtual shop in a few minutes, connect their images and collages to products and reach a new audience on Apprl.com. The company is founded by Martin Landén with a background within digital strategy at firms like DDB and LBi and Gustav Gisseldahl who has experience from sales at TV4 Digital Media and Corporate Advisory at Danske Bank.
Through APPRLs range of sales-driving formats, digital publishers can supplement traditional brand- building advertising with driving actual sales for advertisers.
“The collaboration with APPRL facilitates our collaboration with our sponsors as well as allows the many fans of Project Runway All Stars to shop the designers’ favourite products” – Lance Still, Executive Vice President of Integrated Marketing and Promotions at The Weinstein Company.
With the help of APPRL digital publishers can easily monetize their content, which is becoming increasingly important for survival in an increasingly mobile world.
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